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The economic failings of the Espresso Book Machine
In a series of previous posts, Appazoogle guest blogger, Casey Brown, touched on using the Espresso Book Machine to create bound proofs for a book proposal project. In this post, Casey goes into more...
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Branding: Priority for publishers
There is no publishing industry fan page that is good enough to sell books. No one goes to fan pages for publishers because publishers are not household brand names. The authors are. That’s how...
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Getting creative with technology: Authors seek to improve reader...
It’s no secret that social media, digital technology, and self-publishing capabilities have, arguably, enabled authors and readers to become closer than ever. But just how far are authors willing to go...
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How YOU doin’? DBW launches social media dashboard for top publishers
Digital Book World (DBW) launched its Discoverability and Marketing social media dashboard today that measures the social imprint of top publishers. While the project is a great start, it looks like...
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Apps on ereaders: Does anyone use them?
I am extremely curious to hear whether you Appazoogle readers use apps on your ereader and tablet devices. (Unless you have an iPad. That’s a whole different story.) Because I don’t. At all. I’m...
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Finding readers is complicated–but not as complicated as making them buyers
Last week, Kelly Gallagher, Bowker‘s VP of Publishing Services, took the stage at the Digital Book World Discoverability and Marketing Conference to present the research company’s findings on how...
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One big misunderstanding?: The problem with misconceptions and epublishing
One of the biggest misunderstandings that plagues the publishing industry today is that ebooks are inherently cheaper, faster, and easier to produce than their print counterparts and, as a result,...
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Google Chrome’s ad: “An Awesome World” about a self-published “awesome dad”
Have you seen Google Chrome’s video about children’s book author Dallas Clayton? I happened to catch it during X Factor commercials last week. (Don’t judge. I was curious.) The ad describes Clayton’s...
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Mini me, you complete me: Small is big in new ereaders
Rumors are swirling around the not-so-subtle Apple announcement for Tuesday’s event that teases, “We’ve got a little more to show you.” Little, you say? As in…mini? Something…nan-tastic? Whatever the...
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Holiday e-cookbooks: Can they trump food blogs?
Source: Foliomag.com Now that Thanksgiving is less than a month away, holiday worries creep in: What will I cook? What outfits are safe from in-law scrutiny (that also expand at the waist)? Further,...
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Reading on the web? Changing standards? More disruption?
How do you prefer to read your books? In good old paper and ink? On a no-fuss ereader? A tablet? How about a web browser on your computer screen? Perhaps I’m asking the wrong question. Let’s rephrase...
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Ebook gift cards: The ultimate anticlimax?
With the digitization of music, books, and other intangible forms of entertainment, where does one draw the line in gifting these items? I know that other than my mother, the gift of the CD has all...
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The Am-bilical cord: Dependence on Amazon is a tough tie to cut
Sources: Amazon.com + CoolPix.com This year, I thought I could cleanly cut my ties with Amazon. I thought that my use of Amazon was limited merely to purchasing books and printer ink on the cheap, and...
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Will the indies succeed in making DRM illegal?
commons.wikimedia.org Last week, Book House of Stuyvesant Plaza, Fiction Addiction, and Posman Books—three independent bookstores who claim to represent “all independent brick-and-mortar bookstores who...
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